1960s Bernese Oberland Ski Trails Poster

This dynamic 1965 image by Geigel captures the man-made art etched into the snow by skiers. This light-hearted aerial perspective was printed by AG in Geneva to enchant potential visitors to the Swiss Highlands of Bernese Oberland. The region consists of many tourist areas including Lake Thun and the exclusive Gstaad ski resort. The original lithograph marks the trend in ski posters in the 1960s, finding art in expansive action shots.

In A condition - a poster in very good condition; the colours are fresh and there is no paper loss; there may be some slight blemish or tears.

A key attraction to this type of memorabilia is their usability: unlike the one-off pleasure of a bottle of wine or stamps stowed away in an album, these posters are works of art made to be displayed - ideally in a ski lodge and increasingly in the home too.

For anyone who's ever curled up with a chocolat chaud and fondue after a day on the slopes or stepped outside their chalet to a landscape of immaculate fresh powder under an icy blue sky, skiing is a captivating experience that offers thrill and indulgence in equal measure. It's no surprise then that images reminding people of their time in these mountain paradises have become such popular and sought-after collectibles.

Before the widespread use of photography these posters were designed by French and Swiss artists who were trained in traditional techniques of illustration such as stone lithography, and commissioned by hotels or regional tourist bodies, making these fine pieces true and valid works of art. By the 60's there was a shift to incorporating photography into posters and these too are now eminently collectible and starkly beautiful works.