1960s San Moritz Ski Poster

Winter tourism and winter sports was actively promoted on behalf of St.Moritz over many decades, progressing through various vintage artistic styles. This full colour lithograph, printed by Eidenbenz & Co. St. Gallen in 1968, is part of the decade's use of photography in skiing's promotional images.

Rutz's photograph highlights the sporty, extreme side of skiing. The smooth white background is practically interrupted by a geared up skier and a graphic sign post pointing out courses in every direction. It still alludes to the classic designs with the time-honoured St.Moritz type and sun logos, characteristic of the area's famous sunny weather.

In A- condition - there may be some slight dirt, fold, tears or bubble or other minor restoration, but most unobtrusive, or the poster was folded but is otherwise flawless.

A key attraction to this type of memorabilia is their usability: unlike the one-off pleasure of a bottle of wine or stamps stowed away in an album, these posters are works of art made to be displayed - ideally in a ski lodge and increasingly in the home too.

For anyone who's ever curled up with a chocolat chaud and fondue after a day on the slopes or stepped outside their chalet to a landscape of immaculate fresh powder under an icy blue sky, skiing is a captivating experience that offers thrill and indulgence in equal measure. It's no surprise then that images reminding people of their time in these mountain paradises have become such popular and sought-after collectibles.

Before the widespread use of photography these posters were designed by French and Swiss artists who were trained in traditional techniques of illustration such as stone lithography, and commissioned by hotels or regional tourist bodies, making these fine pieces true and valid works of art. By the 60's there was a shift to incorporating photography into posters and these too are now eminently collectible and starkly beautiful works.