1970s Tirol Moguls Ski Poster

Tirol is known for its unmarred scenery of Alpine mountains, heritage buildings and rich culture. The popular ski destination was captured by photographer Socher, and printed in Innsbruck in 1977. The poster's photographic features have been maintained in quality condition since its print. The contrast of red and white is considerably popular in ski poster photography. Bright primary colours stand out in a dynamic fashion against the sleek white snow.

Skiers are foregrounded and viewed in profile, making their way down the slope and raising clouds of snow under the winter sun. A seemingly untouched mountain range and dark forest give this image of movement a certain stillness.

In A- condition - there may be some slight dirt, fold, tears or bubble or other minor restoration, but most unobtrusive, or the poster was folded but is otherwise flawless.

A key attraction to this type of memorabilia is their usability: unlike the one-off pleasure of a bottle of wine or stamps stowed away in an album, these posters are works of art made to be displayed - ideally in a ski lodge and increasingly in the home too.

For anyone who's ever curled up with a chocolat chaud and fondue after a day on the slopes or stepped outside their chalet to a landscape of immaculate fresh powder under an icy blue sky, skiing is a captivating experience that offers thrill and indulgence in equal measure. It's no surprise then that images reminding people of their time in these mountain paradises have become such popular and sought-after collectibles.

Before the widespread use of photography these posters were designed by French and Swiss artists who were trained in traditional techniques of illustration such as stone lithography, and commissioned by hotels or regional tourist bodies, making these fine pieces true and valid works of art. By the 60's there was a shift to incorporating photography into posters and these too are now eminently collectible and starkly beautiful works.