1970s Innsbruck, Austria Ski Poster

This original 1970s ski poster typifies the simple charisma of photography of the time, featuring minimal subjects and focusing on the natural beauty and light of the snowy landscape.The lady in red is poised to venture onto the slopes of Innsbruck in Austria. It conveys the simple yet sleek pleasures of skiing, in a classic image of dynamic red against a cooling blue and white backdrop. The poster references Innsbruck as the host of the 1964 and 1976 winter Olympics.

In A- condition - there may be some slight dirt, fold, tears or bubble or other minor restoration, but most unobtrusive, or the poster was folded but is otherwise flawless.

A key attraction to this type of memorabilia is their usability: unlike the one-off pleasure of a bottle of wine or stamps stowed away in an album, these posters are works of art made to be displayed - ideally in a ski lodge and increasingly in the home too.

For anyone who's ever curled up with a chocolat chaud and fondue after a day on the slopes or stepped outside their chalet to a landscape of immaculate fresh powder under an icy blue sky, skiing is a captivating experience that offers thrill and indulgence in equal measure. It's no surprise then that images reminding people of their time in these mountain paradises have become such popular and sought-after collectibles.

Before the widespread use of photography these posters were designed by French and Swiss artists who were trained in traditional techniques of illustration such as stone lithography, and commissioned by hotels or regional tourist bodies, making these fine pieces true and valid works of art. By the 60's there was a shift to incorporating photography into posters and these too are now eminently collectible and starkly beautiful works.